This blog post was originally published on mumbrella.com.au
Even if your products are spectacular and your service is exemplary, at some point it will happen to you. The Bad Review. Somewhere in the growing world of online feedback will appear something like this:
"1 star - Worst experience I have ever had in my life. Do NOT buy from [Insert Your Business]. We waited over 10 minutes to be served, were overcharged by more than $50 apparently due to a ‘software error’ and it took them another 20 minutes to work out the refund. Also the air-con was set to about -57C and we nearly froze to death in the middle of summer. Avoid!"
-’Frozen Solid’ of Bondi
Consumer feedback is a valuable thing - in this case the business might re-consider their air-con setting - but every small business has bad days when it gets busy or the cash register dies. When these result in a bad review it can seem a bit unfair - dozens (even thousands) of potential customers are now going to see this record of your worst day ever, permanently displayed on sites with reviews like Google Maps, Eatability, ProductReview.com.au & Rayv. And a bad review will turn customers away in droves. So what do you do?
1. Stay Cool
Remember that you’re replying to feedback about an experience, not about you as a person. Reply in a way that addresses the overall experience, and remember that there’s a real person on the other end. Responding in an abusive way will only encourage them to write more negative reviews about you.
2. Respond, Respond, Respond - publicly
A bad review won’t go away if you ignore it. And trying to convince the customer to take it down often won’t work (they’re entitled to their opinion, after all). The best option is to respond in a calm, professional way. If the issue has affected more than one customer, try to respond publicly as this shows other customers you take feedback seriously. Sites that allow businesses to respond to reviews include Google Maps (for reviews by Google users) and Urbanspoon.
3. Remember who your audience is
It would be great if you could always contact the upset customer, shower them with apologies & roses and have them re-cant their review, but this isn’t always practical. You may not know how to contact them, roses cost money (that you need to fix the cash register!), and a really upset customer may refuse to change their opinion. A simple apology often goes a long, long way, but never forget that your main audience is the future customers who are reading the review. The explanation of how you fixed the problem should be directed here - and the best place to put it (wherever possible) is right next to the original review, like this:
"Dear Frozen Solid,
Sorry to hear about your poor experience in our store. We just wanted to apologise for the trouble and let you know we’ve made changes based on your feedback to make sure it doesn’t happen again, including:
- opening 30 mins earlier on Mondays to prevent long queues in the morning
- upgrading our cash register software
- training staff on how to process refunds more quickly, and
- setting our air-con to a more comfortable 24C in summer (thanks for the tip!)"
Simply the fact that you (a) read your reviews (b) care what people think and (c) responded is often enough to negate a bad review, especially if most of your other reviews are positive.
4. Respond to your positive reviews as well
The most underutilised feature of many review sites is the option to respond to a review - because most businesses never use it until they have a bad review, when the real value lies in being able to respond to a positive review, like this:
"4 stars - Only place to get a decent cup of coffee in this neighbourhood, would die without this place - also like that they use fair trade coffee."
Caffeine Junkie of Randwick
"Dear Caffeine Junkie
Great to hear we’re keeping you awake (and alive) with our coffee. We love Fair Trade coffee too! You’ll be pleased to know that in March we’re taking part in Fair Trade Week and will have a different single-origin Fair Trade coffee to try every day (as well as our trusty regular brew). Hope to see you then."
Suddenly you’ve doubled the screen-space devoted to putting your business in a good light, you’ve formed a bond with one of your best customers and you’ve had a chance to promote your upcoming event - all for free, and in under 5 minutes.
So when (not if) a bad review happens to you, stay cool and respond professionally - it only takes a few minutes and will actually enhance your online reputation.
Posted by Kate Conroy, AdWords Product Specialist
Tuesday, December 21, 2010
Thursday, December 16, 2010
YouTube Symphony Orchestra 2011: Help your favourite Aussies make the final cut
This is a cross-post from the YouTube Australia blog.
adam360, Flute
bmpercussion, Timpani
BrahmsWhiskers, Violin
jasechong, Violin
JohnBurgessMusic, Bass
MikieRei, Piano
MrDavidrowden, Clarinet
mrsaxmanny, Saxophone
schnarchentier, Contrabassoon
tishmp, Cello
vananhnguyenmusic, Piano
ViolinoDanski, Violin
Posted by Ernesto Soriano, YouTube Team, recently watched Katie Noonan - Vote Now
We recently announced the shortlist for the YouTube Symphony Orchestra 2011. Musicians from around the world are ready to play their part, and we need you to play yours! With 336 finalists selected from 46 countries, help our fellow Aussies get to the Sydney Opera House in March.
Here’s a few words from Maestro Vladimir Ashkenazy, Principal Conductor of the Sydney Symphony Orchestra:
Here’s a few words from Maestro Vladimir Ashkenazy, Principal Conductor of the Sydney Symphony Orchestra:
So have a look at our 12 Aussie finalists, get voting, and stay tuned to find out who makes the final cut!
adam360, Flute
bmpercussion, Timpani
BrahmsWhiskers, Violin
jasechong, Violin
JohnBurgessMusic, Bass
MikieRei, Piano
MrDavidrowden, Clarinet
mrsaxmanny, Saxophone
schnarchentier, Contrabassoon
tishmp, Cello
vananhnguyenmusic, Piano
ViolinoDanski, Violin
Posted by Ernesto Soriano, YouTube Team, recently watched Katie Noonan - Vote Now
More road traffic information and better mobile maps in Australia
Today we’re excited to announce the availability of two things to help you get around during your summer break.
Road Traffic Information on Google Maps
The road traffic information feature in Maps, available previously in Sydney, Melbourne, Brisbane and surrounding areas is now also available in Perth and Adelaide.
To turn traffic information on, click the button labelled 'Traffic' next to the 'More' button at the top left of Google Maps. The colours you'll see overlaid on the roads correspond to the speed of traffic (relative to the speed limit of the road): green is free sailing, yellow is medium congestion, red is heavy congestion, and red/black is stop-and-go traffic. The information is updated every few minutes.
Google Maps for Mobile 5
A new version of Google Maps for Android (5.0) is also available today, including some new exciting features: 3D maps, allowing you to zoom in and tilt maps, and 3D interaction, and offline access and rerouting for Google Maps Navigation. You can read more about this over on our Mobile blog, and update to the latest version of Google Maps from the Android Market.
These new features create a faster, more interactive experience where efficiency really matters: on mobile devices. For example, we estimate that viewing maps now requires almost 70% less mobile network data overall than before. Also, your phone can now help you get to places even when you lose a mobile signal. We can’t wait to take the next steps in making Google Maps faster, more reliable, and even more useful no matter where you take it.
Hopefully these new features will help you enjoy your summer break, and make driving to work next year a little easier.
Road Traffic Information on Google Maps
The road traffic information feature in Maps, available previously in Sydney, Melbourne, Brisbane and surrounding areas is now also available in Perth and Adelaide.
To turn traffic information on, click the button labelled 'Traffic' next to the 'More' button at the top left of Google Maps. The colours you'll see overlaid on the roads correspond to the speed of traffic (relative to the speed limit of the road): green is free sailing, yellow is medium congestion, red is heavy congestion, and red/black is stop-and-go traffic. The information is updated every few minutes.
Google Maps for Mobile 5
A new version of Google Maps for Android (5.0) is also available today, including some new exciting features: 3D maps, allowing you to zoom in and tilt maps, and 3D interaction, and offline access and rerouting for Google Maps Navigation. You can read more about this over on our Mobile blog, and update to the latest version of Google Maps from the Android Market.
These new features create a faster, more interactive experience where efficiency really matters: on mobile devices. For example, we estimate that viewing maps now requires almost 70% less mobile network data overall than before. Also, your phone can now help you get to places even when you lose a mobile signal. We can’t wait to take the next steps in making Google Maps faster, more reliable, and even more useful no matter where you take it.
Hopefully these new features will help you enjoy your summer break, and make driving to work next year a little easier.
Posted by Andrew Foster, Product Manager.
If Google was a pair of runners, I would be a triathlete today
I’m a 25-year-old University student, originally from Austria, studying at Edith Cowan University in Perth, Western Australia. Last semester one of our teachers, Dr Peter Ling, asked our Integrated Marketing Communications class whether we would like to participate in the Google Online Marketing Challenge. The words “challenge” and “Google” triggered something inside my head, which is why I immediately agreed to participate. I teamed up with two other undergraduate Communications students from my university and we entered the contest.
The challenge was to promote a small business with Google AdWords. Given US$ 200 and three weeks preparation time, we literally immersed ourselves in Google AdWords. I think we read most of the learning materials available in the Learning Center, watched movies on YouTube with Google Chief Economist Hal Varian explaining bidding strategy, and researched everything we believed could be valuable to us. At the same time we also had to find a small business in Perth that would partner with us for the challenge. Ultimately we found a little dance studio called Busta Groove.
Using the US$ 200 in many different ways we were able to contribute significant increase in enquiries and bookings for “our client” even after the first week. Our success was based on various strategies. Features like the Dynamic Keyword Insertion Tool combined with the unique features of Position Preferences helped us to show ads in top positions for a competitive cost per click. We also researched and tested many long tail keywords and different matching options. Much of our optimisation was focused on the improvement of Quality Scores; we spent a lot of energy creating more and more relevant ads for an already interested audience. But we also went beyond AdWords and set up social media profiles for our client and blogged our learning experiences.
When the Challenge was over, we realised how much we were able to contribute to our client’s success during the competition’s three weeks. With enquiries and bookings rolling in every day, the dance studio owner was very thankful for our success. And so was Google as it turned out. The challenge and the semester at uni were already over and a closed chapter until I opened my e-mail inbox a few weeks later. The first sentence of an e-mail read: ”I am very glad to inform you, that after evaluating all the accounts and reports, you are the JAPAC regional winners of the Google Online Marketing Challenge 2010.” I was sitting in my room yelling out loud: ”We won, we won!” As part of the winner’s price we were invited to visit the Google office in Sydney. We toured the office, had lunch with a lot of Googlers, got a MacBook Pro, and a Regional Winner certificate.
A major reason why we all go to University is to make our way into employment easier. Uni often helps us to find and apply for the jobs we want and provides us with the required knowledge to enter these jobs. With the participation in the Google Online Marketing Challenge and me becoming a Google AdWords Professional I was able to find employment in Western Australia’s biggest advertising agency, The Brand Agency. I now establish strategies and concepts for a variety of clients and manage large budgets while still being a uni student. Inside the agency and amongst clients, I’m already referred to as “the search guru”. So I’d like to thank everyone involved in this Challenge, especially my team, our client, our Professor Dr Peter Ling, and Google for the wonderful AdWords learning resources, for an amazing time and awesome prizes!
Posted by Georg Widschwendter, APAC winner Google Online Marketing Challenge 2010 and student at Edith Cowan University
The challenge was to promote a small business with Google AdWords. Given US$ 200 and three weeks preparation time, we literally immersed ourselves in Google AdWords. I think we read most of the learning materials available in the Learning Center, watched movies on YouTube with Google Chief Economist Hal Varian explaining bidding strategy, and researched everything we believed could be valuable to us. At the same time we also had to find a small business in Perth that would partner with us for the challenge. Ultimately we found a little dance studio called Busta Groove.
Using the US$ 200 in many different ways we were able to contribute significant increase in enquiries and bookings for “our client” even after the first week. Our success was based on various strategies. Features like the Dynamic Keyword Insertion Tool combined with the unique features of Position Preferences helped us to show ads in top positions for a competitive cost per click. We also researched and tested many long tail keywords and different matching options. Much of our optimisation was focused on the improvement of Quality Scores; we spent a lot of energy creating more and more relevant ads for an already interested audience. But we also went beyond AdWords and set up social media profiles for our client and blogged our learning experiences.
When the Challenge was over, we realised how much we were able to contribute to our client’s success during the competition’s three weeks. With enquiries and bookings rolling in every day, the dance studio owner was very thankful for our success. And so was Google as it turned out. The challenge and the semester at uni were already over and a closed chapter until I opened my e-mail inbox a few weeks later. The first sentence of an e-mail read: ”I am very glad to inform you, that after evaluating all the accounts and reports, you are the JAPAC regional winners of the Google Online Marketing Challenge 2010.” I was sitting in my room yelling out loud: ”We won, we won!” As part of the winner’s price we were invited to visit the Google office in Sydney. We toured the office, had lunch with a lot of Googlers, got a MacBook Pro, and a Regional Winner certificate.
A major reason why we all go to University is to make our way into employment easier. Uni often helps us to find and apply for the jobs we want and provides us with the required knowledge to enter these jobs. With the participation in the Google Online Marketing Challenge and me becoming a Google AdWords Professional I was able to find employment in Western Australia’s biggest advertising agency, The Brand Agency. I now establish strategies and concepts for a variety of clients and manage large budgets while still being a uni student. Inside the agency and amongst clients, I’m already referred to as “the search guru”. So I’d like to thank everyone involved in this Challenge, especially my team, our client, our Professor Dr Peter Ling, and Google for the wonderful AdWords learning resources, for an amazing time and awesome prizes!
Posted by Georg Widschwendter, APAC winner Google Online Marketing Challenge 2010 and student at Edith Cowan University
Wednesday, December 15, 2010
Chrome is Ready for Business
This is a cross-post from the Google Chrome blog.
When we announced that Chrome is now used by over 120 million users and showed off some of its latest features last week, we saw a tremendous amount of excitement from both users and businesses. Many businesses asked how they can get the benefits of increased security, speed and the modern browser capabilities that Chrome offers with the configurability and customisations they need.
The good news is that businesses don’t need to wait any longer to deploy Google Chrome. Today, we’re announcing that Chrome offers controls that enable IT administrators to easily configure and deploy the browser on Windows, Mac, and Linux according to their business requirements. We’ve created an MSI installer that enables businesses who use standard deployment tools to install Chrome for all their managed users. We’ve also added support for managed group policy with a list of policies and a set of templates that allow administrators to easily customise browser settings to manage security and privacy.
The good news is that businesses don’t need to wait any longer to deploy Google Chrome. Today, we’re announcing that Chrome offers controls that enable IT administrators to easily configure and deploy the browser on Windows, Mac, and Linux according to their business requirements. We’ve created an MSI installer that enables businesses who use standard deployment tools to install Chrome for all their managed users. We’ve also added support for managed group policy with a list of policies and a set of templates that allow administrators to easily customise browser settings to manage security and privacy.
By deploying Google Chrome, organisations can take advantage of improved security and web application performance without needing to upgrade other expensive software licenses or buy new hardware. Deploying Google Chrome also gives users access to productivity-enhancing HTML5 web applications. Since Google Chrome is the same as the browser on Chrome OS, admins considering Chrome OS for their organisations can start testing their mission-critical web applications by deploying the Google Chrome browser.
Support for these new administrative features is available to Google Apps for Business admins by phone and email as part of their Apps deployment. For those who are not Google Apps for Business customers, we’ve also posted documentation to assist administrators deploying Chrome inside their organisation.
Over the past few months, we’ve worked to test Chrome with admins in a diverse set of large organisations interested in moving to a more secure, modern browser. Organisations such as Vanguard, Boise State University, and Procter & Gamble (and Google!) have already successfully deployed Chrome to thousands of users. They’ve provided us with excellent feedback, and we’re continuing to work on the next set of features that they’ve requested.
What we’ve built is just the start of what we’d like to offer businesses with Google Chrome. We’re excited by the features built so far, and we’re working hard on polishing the next set of policies that will make Google Chrome even more customisable and useful to users in the future. Please give the new features a try and let us know what you think!
Posted by Glenn Wilson, Product Manager and Daniel Clifford, Software Engineer
Support for these new administrative features is available to Google Apps for Business admins by phone and email as part of their Apps deployment. For those who are not Google Apps for Business customers, we’ve also posted documentation to assist administrators deploying Chrome inside their organisation.
Over the past few months, we’ve worked to test Chrome with admins in a diverse set of large organisations interested in moving to a more secure, modern browser. Organisations such as Vanguard, Boise State University, and Procter & Gamble (and Google!) have already successfully deployed Chrome to thousands of users. They’ve provided us with excellent feedback, and we’re continuing to work on the next set of features that they’ve requested.
What we’ve built is just the start of what we’d like to offer businesses with Google Chrome. We’re excited by the features built so far, and we’re working hard on polishing the next set of policies that will make Google Chrome even more customisable and useful to users in the future. Please give the new features a try and let us know what you think!
Posted by Glenn Wilson, Product Manager and Daniel Clifford, Software Engineer
Sunday, December 12, 2010
Double rainbows, annoying oranges, and bed intruders: The year on YouTube
It’s time to rewind back through the YouTube videos that people in Australia and around the world were watching and searching for in 2010. These lists of most-watched videos reflect the people, places and events that captured our collective attention and imagination throughout the year. During 2010 you all watched more than 700 billion YouTube videos, and uploaded more than 13 million hours of video. We met new faces, some new words and phrases entered our shared lexicon, and we celebrated as some new YouTube partners hit the big time with millions of views. Remember these moments?
- It started with a crime scene, and ended up on the Billboard chart: when Antoine Dodson met the Auto-tune the News guys, a viral hit was made.
- He’s an orange and, yeah, he’s pretty annoying. And that’s been the key to this clip’s meteoric rise in 2010: in less than one year, more than one million people have signed up for a regular dose of wise-cracking citrus.
- Paul “Yosemite Bear” Vasquez’s emotive footage of a spectacular rainbow in Yosemite National Park caught the attention of a few pop culture sites and comedian Jimmy Kimmel, whose Tweet helped make this clip and the “double rainbow” one of the most beloved memes of 2010.
In Australia, the most-watched music videos on YouTube were:
- Auto Tune The News: Bed Intruder Song
- TIK TOK KESHA Parody: Glitter Puke - Key of Awe$ome #13
- Old Spice: The Man Your Man Could Smell Like
- BAD LOSER
- JUSTICE CREW ~ WINNER of Australia's Got Talent 2010
- Cody Simpson - 'iYiYi' ft. Flo Rida [Official Video]
- Yosemitebear Mountain Giant Double Rainbow 1-8-10
- Harry Potter and the Deathly Hallows Trailer Official HD
- Annoying Orange Wazzup
- THE TWILIGHT SAGA: ECLIPSE - Trailer
- Greyson Chance Singing Paparazzi
- Annoying Orange Wazzup
- Old Spice | The Man Your Man Could Smell Like
- Yosemitebear Mountain Giant Double Rainbow 1-8-10
- OK Go - This Too Shall Pass - Rube Goldberg Machine version
- THE TWILIGHT SAGA: ECLIPSE - Trailer
- Jimmy Surprises Bieber Fan
- Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome
January - iPad
February - luge
March - eclipse trailer
April - dog man
May - airplanes
June - california gurls
July - old spice
August - teenage dream
September - x factor
October - commonwealth games 2010
November - firework
For more reminders of the people, places and events that played out on YouTube during 2010, visit youtube.com/rewind or check out YouTube trends for more detailed lists including the most-watched videos in the US.
Posted by Mia Quagliarello, YouTube Community Manager.
Posted by Mia Quagliarello, YouTube Community Manager.
Anita Borg Scholarship Finalists in Sydney
This is a guest post from Sarah Bull, 2010 Anita Borg Scholarship Winner. The Google Anita Borg Scholarship was established in 2004 to honor the legacy of Dr. Anita Borg and her efforts to encourage women to pursue careers in computer science and technology. For further information on this scholarship and how to apply, please go to http://www.google.com.au/anitaborg/.
Google is a pretty exciting place.
A couple of weeks ago, I spent three days in Sydney with the nine other Australian Anita Borg Finalists for 2010, exploring Google and communicating with other women in technology. Through the bright beach-themed corridors, the Down Under room with table and chairs glued to the ceiling, the Google Sleep Pod and the cafe, we got an up close and personal view of life as a Googler in Sydney.
The Anita Borg scholarship brings women in technology together -- and for three days it was the default rather than the exception to be a woman studying computing. This year’s finalists hailed from universities in New Zealand, Melbourne, Canberra and Sydney; our countries of origin included Sri Lanka, Taiwan, China and Australia; and our fields of study ranged from computerised language processing to interactive media to medical imaging to detect illness.
You might imagine there was a bit of debate. We’re still not sure which of our countries of birth has the smallest land area, but we’re working on it.
I think Anita Borg would have liked our group. Anita Borg’s life was one of achievement: when she saw a need she stepped forward, and began a conference through which women have come to see that they are not alone in computing, and that women's achievements in computing are meaningful. Our group realised a little part of that goal in Sydney, simply by being able to meet up and learn some strength (and maybe a little wisdom) from each other.
Anita Borg is worthy of recognition -- and excitingly she is not alone.
Sharon Perl, a Google software engineer since 2001, spoke with us about her long experience working for Google, her personal experiences as a woman balanced against her professional work as a researcher, and the joys and demands of practical research. Employees like Katie Bell spoke on the Google experience. We had practical talks about Google's App Engine and iPod programming; and talks on Google Maps and the exciting geometrical displays. Without diversity and adaptation it is impossible to keep pace with the forward motion of the world; I’m excited about the possibilities of that, and of the paths students like us will take in the future.
Impostor syndrome, we learned from one finalist, is the feeling that one does not deserve the success of accomplishment and the sense that others are more worthy of being there. As women in computer technology, we can feel like impostors compared to men who can feel more welcome in a male-dominated field. One of the most inspirational aspects of the trip for me was to learn the stories of other women.
The personal is political, some feminists say, and learning of each other's individual stories is important. I take as inspirational examples one woman studying after many setbacks and hardships imposed by others, and who has an eight-year-old daughter; or another in our group who is studying and raising a two-year-old child. One woman is inspiring for her involvement in women's programming networks and involvement with young girls learning the joys of computer science, and yet others for their passion for belly dancing and affection for the colour pink. We all have stories to share, and through that we encourage and learn from each other.
We travelled Sydney by ferry and cruise, and saw beaches and historical sites, plus sun, sand and … coffeeshops. Staying in the Menzies hotel, sharing rooms, drinking exotic cocktails with unusual names, travelling through Google Sydney, we learned a lot about each other: women in technology, supporting each other. I've been very happy to be an Anita Borg finalist and thoroughly encourage readers of this to apply!
Posted by Guest Blogger Sarah Bull, 2010 Anita Borg Scholarship Winner.
Google is a pretty exciting place.
A couple of weeks ago, I spent three days in Sydney with the nine other Australian Anita Borg Finalists for 2010, exploring Google and communicating with other women in technology. Through the bright beach-themed corridors, the Down Under room with table and chairs glued to the ceiling, the Google Sleep Pod and the cafe, we got an up close and personal view of life as a Googler in Sydney.
The Anita Borg scholarship brings women in technology together -- and for three days it was the default rather than the exception to be a woman studying computing. This year’s finalists hailed from universities in New Zealand, Melbourne, Canberra and Sydney; our countries of origin included Sri Lanka, Taiwan, China and Australia; and our fields of study ranged from computerised language processing to interactive media to medical imaging to detect illness.
You might imagine there was a bit of debate. We’re still not sure which of our countries of birth has the smallest land area, but we’re working on it.
I think Anita Borg would have liked our group. Anita Borg’s life was one of achievement: when she saw a need she stepped forward, and began a conference through which women have come to see that they are not alone in computing, and that women's achievements in computing are meaningful. Our group realised a little part of that goal in Sydney, simply by being able to meet up and learn some strength (and maybe a little wisdom) from each other.
Anita Borg is worthy of recognition -- and excitingly she is not alone.
Sharon Perl, a Google software engineer since 2001, spoke with us about her long experience working for Google, her personal experiences as a woman balanced against her professional work as a researcher, and the joys and demands of practical research. Employees like Katie Bell spoke on the Google experience. We had practical talks about Google's App Engine and iPod programming; and talks on Google Maps and the exciting geometrical displays. Without diversity and adaptation it is impossible to keep pace with the forward motion of the world; I’m excited about the possibilities of that, and of the paths students like us will take in the future.
Impostor syndrome, we learned from one finalist, is the feeling that one does not deserve the success of accomplishment and the sense that others are more worthy of being there. As women in computer technology, we can feel like impostors compared to men who can feel more welcome in a male-dominated field. One of the most inspirational aspects of the trip for me was to learn the stories of other women.
The personal is political, some feminists say, and learning of each other's individual stories is important. I take as inspirational examples one woman studying after many setbacks and hardships imposed by others, and who has an eight-year-old daughter; or another in our group who is studying and raising a two-year-old child. One woman is inspiring for her involvement in women's programming networks and involvement with young girls learning the joys of computer science, and yet others for their passion for belly dancing and affection for the colour pink. We all have stories to share, and through that we encourage and learn from each other.
We travelled Sydney by ferry and cruise, and saw beaches and historical sites, plus sun, sand and … coffeeshops. Staying in the Menzies hotel, sharing rooms, drinking exotic cocktails with unusual names, travelling through Google Sydney, we learned a lot about each other: women in technology, supporting each other. I've been very happy to be an Anita Borg finalist and thoroughly encourage readers of this to apply!
Posted by Guest Blogger Sarah Bull, 2010 Anita Borg Scholarship Winner.
Friday, December 10, 2010
YouTube Symphony Orchestra 2011: The Shortlist Is In, Let The Voting Begin
Musicians from Finland to New Zealand, from Austria to Vietnam, have done their bit - submitting their audition videos for the chance to be part of the YouTube Symphony Orchestra 2011 at Sydney Opera House. Now, with 336 finalists from 46 countries selected, it’s your turn to play your part: voting is open for who you think should make up the orchestra.
Your votes at youtube.com/symphony over the next seven days will help decide which of these talented musicians will be packing up their trombones, violas, and timpani and heading to Sydney Opera House from March 14-20, 2011, to perform together for a global audience.
You can vote once per video, per day, until 23:59 EST on December 17 to help YouTube Symphony Orchestra Artistic Advisor Michael Tilson Thomas boil the 300 shortlisted hopefuls down to the final 96. Your votes are also needed to help choose four solo improvisers. “Mothership” composer, Mason Bates, will be using your input to choose from 36 soloists, including show-stopping performances on instruments like the guzheng, the musical saw and… the udderbot.
Congratulations to those in the running, and to all of those who submitted an audition -- thank you for your hard work. We've been blown away by your talent and determination.
Check out the channel now and vote for your favourites.
Posted by Jamie Dolling, Marketing Manager, recently watched “Magic Moments: The Udderbot”
Your votes at youtube.com/symphony over the next seven days will help decide which of these talented musicians will be packing up their trombones, violas, and timpani and heading to Sydney Opera House from March 14-20, 2011, to perform together for a global audience.
You can vote once per video, per day, until 23:59 EST on December 17 to help YouTube Symphony Orchestra Artistic Advisor Michael Tilson Thomas boil the 300 shortlisted hopefuls down to the final 96. Your votes are also needed to help choose four solo improvisers. “Mothership” composer, Mason Bates, will be using your input to choose from 36 soloists, including show-stopping performances on instruments like the guzheng, the musical saw and… the udderbot.
Congratulations to those in the running, and to all of those who submitted an audition -- thank you for your hard work. We've been blown away by your talent and determination.
Check out the channel now and vote for your favourites.
Posted by Jamie Dolling, Marketing Manager, recently watched “Magic Moments: The Udderbot”
Wednesday, December 8, 2010
Taking the pulse: Australia’s top Google searches 2010
Every year the billions of search terms tapped into Google.com.au paint a picture of what’s been on Aussies’ minds -- and this year we were mad about social media, intrigued by underworld figures, glued to the federal election, and curious which of our favorite celebrities died, divorced, or otherwise landed in the headlines.
Today we’re releasing our 2010 Google Zeitgeist results (Zeitgeist means “the spirit of our times”) and you’ll find a reminder of the year that was, plus plenty of fun oddities. (See: Justin Bieber searches.)
Chatroulette, the chat room which lets you chat with random strangers and change conversations at will, caught the imaginations of Aussies this year -- it’s the fastest rising search term in Australia for 2010. Also featuring in this year’s top ten list are ABC3, the World Cup and WikiLeaks.
Among the top news searches were major world events like the earthquakes in Chile and Haiti -- right next to searches for iPad and Android, revealing our love of all things cool and tech.
Love really was in the air in 2010 -- we went online for the inside scoop on the celebrity weddings of Anna Paquin, Chelsea Clinton and Hilary Duff. AFL remained as popular as ever in sports searches, staying in the number one position followed closely by NRL and cricket. Our state loyalties remained strong though -- AFL still peaked in the Northern Territory, Tassie and Victoria. And we continued to search for our favorite TV ads online, with [ipad ad], [kfc ad], and [libra invisible ad] rising fast.
And my personal favourite list -- top questions people ask Google -- shows that Aussies have a soft side. The number one question Australians asked Google this year?
[What is love?]
Here are our top search terms in Australia for 2010 -- we’ll be posting our global search terms later today, and we’ll tweet to let you know!
Fastest-rising searches 2010
1. chatroulette
2. formspring
3. ABC3
4. world cup 2010
5. tumblr
6. ancestry.com.au
7. event cinemas
8. omegle
9. wikileaks
10. jetstar
Most popular searches 2010
1. facebook
2. YouTube
3. google
4. ebay
5. hotmail
6. yahoo
7. real estate
8. maps
9. commonwealth
10. white pages
Fastest-rising news stories 2010
1. chile earthquake
2. haiti
3. ipad
4. iphone 4
5. vancouver 2010
6. melbourne storm
7. android
8. volcano
9. oil spill
10. world cup
Justin Bieber + searches 2010
1. justin bieber facts
2. justin bieber jokes
3. justin bieber kissing
4. justin bieber news
5. justin bieber parody
6. justin bieber smile
7. justin bieber sunrise
8. justin bieber tattoo
9. justin bieber tickets
10. justin bieber website
Top questions people ask Google - ‘What is …?’
1. What is love
2. What is energy
3. What is twitter
4. What is depression
5. What is bullying
6. What is democracy
7. What is Skype
8. What is Pi
9. What is veal
10. What is probate
Fastest-rising election stories 2010
1. australia election
2. bob katter
3. julia gillard
4. election results
5. voting
6. abc election
7. nla newspapers
8. greens party
9. labor party
10. poll bludger
Fastest-rising people 2010
1. Cody Simpson
2. Andy Irons
3. Justin Bieber
4. Julia Gillard
5. Lara Bingle
6. Katy Perry
7. Kim Kardashian
8. Jessica Watson
9. Andrew Bolt
10. Kevin Rudd
Fastest-rising advertising campaigns 2010
1. ipad ad
2. kfc ad
3. libra invisible ad
4. mazda ad
5. old spice ad
6. brut ad
7. kia ad
8. aami ad
9. qantas ad
10. perfect italiano ad
Most popular celebrity weddings 2010
1. anna paquin wedding
2. chelsea clinton wedding
3. hilary duff wedding
4. kate ritchie wedding
5. katy perry wedding
6. miranda kerr wedding
7. robbie williams wedding
8. royal wedding
9. megan fox wedding
10. kyle sandilands wedding
Most popular movies 2010
1. the crazies
2. resident evil afterlife
3. ben hur
4. percy jackson
5. iron man 2
6. mary poppins
7. the avengers
8. transformers 3
9. breaking dawn
10. jesse james
Most popular Do-It-Yourself searches 2010
1. diy bunnings
2. diy kitchens
3. diy fencing
4. diy wedding invites
5. diy super
6. diy projects
7. diy painting
8. diy wardrobes
9. diy tiles
10. diy renovations
Most popular diets 2010
1. dukan diet
2. lemon detox diet
3. soup diet
4. atkins diet
5. mediterranean diet
6. csiro diet
7. blood type diet
8. gluten free diet
9. vegetarian diet
10. low gi diet
Fastest-rising retailers 2010
1. woolworths online shopping
2. urban outfitters
3. shopbop
4. saks fifth avenue
5. dfo south wharf
6. nordstrom
7. rubi shoes
8. graysonline
9. zara
10. walmart
Posted by Kate Mason, Public Affairs Manager, Google Australia & New Zealand
Today we’re releasing our 2010 Google Zeitgeist results (Zeitgeist means “the spirit of our times”) and you’ll find a reminder of the year that was, plus plenty of fun oddities. (See: Justin Bieber searches.)
Chatroulette, the chat room which lets you chat with random strangers and change conversations at will, caught the imaginations of Aussies this year -- it’s the fastest rising search term in Australia for 2010. Also featuring in this year’s top ten list are ABC3, the World Cup and WikiLeaks.
Among the top news searches were major world events like the earthquakes in Chile and Haiti -- right next to searches for iPad and Android, revealing our love of all things cool and tech.
Love really was in the air in 2010 -- we went online for the inside scoop on the celebrity weddings of Anna Paquin, Chelsea Clinton and Hilary Duff. AFL remained as popular as ever in sports searches, staying in the number one position followed closely by NRL and cricket. Our state loyalties remained strong though -- AFL still peaked in the Northern Territory, Tassie and Victoria. And we continued to search for our favorite TV ads online, with [ipad ad], [kfc ad], and [libra invisible ad] rising fast.
And my personal favourite list -- top questions people ask Google -- shows that Aussies have a soft side. The number one question Australians asked Google this year?
[What is love?]
Here are our top search terms in Australia for 2010 -- we’ll be posting our global search terms later today, and we’ll tweet to let you know!
Fastest-rising searches 2010
1. chatroulette
2. formspring
3. ABC3
4. world cup 2010
5. tumblr
6. ancestry.com.au
7. event cinemas
8. omegle
9. wikileaks
10. jetstar
Most popular searches 2010
1. facebook
2. YouTube
3. google
4. ebay
5. hotmail
6. yahoo
7. real estate
8. maps
9. commonwealth
10. white pages
Fastest-rising news stories 2010
1. chile earthquake
2. haiti
3. ipad
4. iphone 4
5. vancouver 2010
6. melbourne storm
7. android
8. volcano
9. oil spill
10. world cup
Justin Bieber + searches 2010
1. justin bieber facts
2. justin bieber jokes
3. justin bieber kissing
4. justin bieber news
5. justin bieber parody
6. justin bieber smile
7. justin bieber sunrise
8. justin bieber tattoo
9. justin bieber tickets
10. justin bieber website
Top questions people ask Google - ‘What is …?’
1. What is love
2. What is energy
3. What is twitter
4. What is depression
5. What is bullying
6. What is democracy
7. What is Skype
8. What is Pi
9. What is veal
10. What is probate
Fastest-rising election stories 2010
1. australia election
2. bob katter
3. julia gillard
4. election results
5. voting
6. abc election
7. nla newspapers
8. greens party
9. labor party
10. poll bludger
Fastest-rising people 2010
1. Cody Simpson
2. Andy Irons
3. Justin Bieber
4. Julia Gillard
5. Lara Bingle
6. Katy Perry
7. Kim Kardashian
8. Jessica Watson
9. Andrew Bolt
10. Kevin Rudd
Fastest-rising advertising campaigns 2010
1. ipad ad
2. kfc ad
3. libra invisible ad
4. mazda ad
5. old spice ad
6. brut ad
7. kia ad
8. aami ad
9. qantas ad
10. perfect italiano ad
Most popular celebrity weddings 2010
1. anna paquin wedding
2. chelsea clinton wedding
3. hilary duff wedding
4. kate ritchie wedding
5. katy perry wedding
6. miranda kerr wedding
7. robbie williams wedding
8. royal wedding
9. megan fox wedding
10. kyle sandilands wedding
Most popular movies 2010
1. the crazies
2. resident evil afterlife
3. ben hur
4. percy jackson
5. iron man 2
6. mary poppins
7. the avengers
8. transformers 3
9. breaking dawn
10. jesse james
Most popular Do-It-Yourself searches 2010
1. diy bunnings
2. diy kitchens
3. diy fencing
4. diy wedding invites
5. diy super
6. diy projects
7. diy painting
8. diy wardrobes
9. diy tiles
10. diy renovations
Most popular diets 2010
1. dukan diet
2. lemon detox diet
3. soup diet
4. atkins diet
5. mediterranean diet
6. csiro diet
7. blood type diet
8. gluten free diet
9. vegetarian diet
10. low gi diet
Fastest-rising retailers 2010
1. woolworths online shopping
2. urban outfitters
3. shopbop
4. saks fifth avenue
5. dfo south wharf
6. nordstrom
7. rubi shoes
8. graysonline
9. zara
10. walmart
Posted by Kate Mason, Public Affairs Manager, Google Australia & New Zealand
Monday, December 6, 2010
Congratulations to the Aussie finalists of global AdWords Train & Gain competition
Back in September we announced the launch of the AdWords Train & Gain challenge, a global competition among AdWords SMB advertisers to learn new tips for improving their online advertising performance. Thousands of small businesses from around the world took up the challenge to become AdWords experts, including many from across Australia. Today we’re delighted to recognize two Australian small businesses who made it in the list of the top 15 global winners:
Raymond summarised the benefits of the Train & Gain competition and the knowledge he learned as helping him to refine his company’s AdWords performance:
“The advice and tips that you have supplied helped to firstly keep monitoring my AdWords campaign. By checking the campaign every two days I was able to ‘see’ changes and results. I was able to understand how to get the best ads and make them stand out from my competitors by adding in phone numbers. In this way the customers would call me straight away from the ad and I would convert them to a sale. I love using the AdWords system.”
If you didn’t take part in Train & Gain this time around and would like to find out more about improving your AdWords account check out the AdWords Small Business Centre today.
Congratulations again to Raymond and Jason on behalf of Google Australia!
Posted by Richard Flanagan, Product Marketing Manager
Raymond Mellick, Temporary Tattoos Guru, Collingwood, VIC
Jason Xa, Benjamin’s Crafts, Inglewood, WA
“The advice and tips that you have supplied helped to firstly keep monitoring my AdWords campaign. By checking the campaign every two days I was able to ‘see’ changes and results. I was able to understand how to get the best ads and make them stand out from my competitors by adding in phone numbers. In this way the customers would call me straight away from the ad and I would convert them to a sale. I love using the AdWords system.”
If you didn’t take part in Train & Gain this time around and would like to find out more about improving your AdWords account check out the AdWords Small Business Centre today.
Congratulations again to Raymond and Jason on behalf of Google Australia!
Posted by Richard Flanagan, Product Marketing Manager
______________
PS to this blog post:
We’d also like to give an unofficial “honourable mention” recognition to Gordon McNenney of http://www.dtdigital.com.au/ who submitted the following post-competition report as part of the AdWords Train & Gain program. Cue the music!
Please sing this to the tune of Advance Australia Fair:
Gordon, we salute your Aussie creativity!
Updated by Richard Flanagan, Product Marketing Manager
PS to this blog post:
We’d also like to give an unofficial “honourable mention” recognition to Gordon McNenney of http://www.dtdigital.com.au/ who submitted the following post-competition report as part of the AdWords Train & Gain program. Cue the music!
Please sing this to the tune of Advance Australia Fair:
AdWorders all let us rejoice
For we are optimised.
We've reviewed all our keyword lists
And fine tuned our text ads.
Our conversions now are trending up
whilst CPCs decline.
In analytics, let every stage
Advance AdWorders fair!
In joyful spreadsheets let us sing
Advance AdWorders fair!
Gordon, we salute your Aussie creativity!
Updated by Richard Flanagan, Product Marketing Manager
Are you a good digital citizen?
Update - Check out these videos!
Yesterday I shared some thoughts on digital citizenship and how we can all be smart, safe and responsible online. Today, I wanted to share with you some new videos on the ACMA’s Cybersmart YouTube channel. These videos were produced by Google and YouTube, and feature some cool animation as well as tips and tricks for navigating the online world safely. Check them out and share them with your kids, friends or students today!
Are you a good digital citizen?
Shortly after I got up this morning, I checked my email and read today’s news headlines online. On the train on the way to work I messaged a friend about our dinner plans for Saturday, and now that I’m here at work I’ve got Gmail and Twitter open and I just watched a YouTube video about computer security from Hector’s World.
For all of us, more and more of our interaction is happening online. It’s simple, fast and we can always be connected to our friends, family, colleagues or customers. Just as we learn road rules, or how to swim, we need to know what it means to be a good digital citizen, so we can navigate the online world safely and effectively.
Digital citizenship is about understanding at a basic level (at least basic for the non-techies like me!) the technology we are using and how to make the most of the information it connects us to. It’s about making a positive contribution to our online communities and being aware of the risks we might face online and how to manage them. All of this means that we have the skills and capabilities that help us be smart, safe and responsible online.
Connecting people with information and resources to help us stay safe online is something the Australian Government has been working on. Today Minister Conroy launched the cybersafety help button. You might like to download the button - it will give you quick access to help and information on cybersafety. Once downloaded, it sits on the computer desktop or within the taskbar. When you click the button, you are taken directly to a web page where you can ‘talk’, ‘report’ or ‘learn’ about cybersafety issues. The idea is to provide easy to understand and relevant information, advice and reporting functions - encouraging us all to “be safe, to be smart, and to play our part” in creating a safe online world.
So we encourage you to download the cybersafety help button today.
Posted by Ishtar Vij, Public Policy & Government Affairs, Australia & New Zealand
Yesterday I shared some thoughts on digital citizenship and how we can all be smart, safe and responsible online. Today, I wanted to share with you some new videos on the ACMA’s Cybersmart YouTube channel. These videos were produced by Google and YouTube, and feature some cool animation as well as tips and tricks for navigating the online world safely. Check them out and share them with your kids, friends or students today!
Are you a good digital citizen?
Shortly after I got up this morning, I checked my email and read today’s news headlines online. On the train on the way to work I messaged a friend about our dinner plans for Saturday, and now that I’m here at work I’ve got Gmail and Twitter open and I just watched a YouTube video about computer security from Hector’s World.
For all of us, more and more of our interaction is happening online. It’s simple, fast and we can always be connected to our friends, family, colleagues or customers. Just as we learn road rules, or how to swim, we need to know what it means to be a good digital citizen, so we can navigate the online world safely and effectively.
Digital citizenship is about understanding at a basic level (at least basic for the non-techies like me!) the technology we are using and how to make the most of the information it connects us to. It’s about making a positive contribution to our online communities and being aware of the risks we might face online and how to manage them. All of this means that we have the skills and capabilities that help us be smart, safe and responsible online.
Connecting people with information and resources to help us stay safe online is something the Australian Government has been working on. Today Minister Conroy launched the cybersafety help button. You might like to download the button - it will give you quick access to help and information on cybersafety. Once downloaded, it sits on the computer desktop or within the taskbar. When you click the button, you are taken directly to a web page where you can ‘talk’, ‘report’ or ‘learn’ about cybersafety issues. The idea is to provide easy to understand and relevant information, advice and reporting functions - encouraging us all to “be safe, to be smart, and to play our part” in creating a safe online world.
So we encourage you to download the cybersafety help button today.
Posted by Ishtar Vij, Public Policy & Government Affairs, Australia & New Zealand
Thursday, December 2, 2010
Ready... set... track Santa!
The first weekend of summer, and the countdown to Christmas is on! Prawns, barbies, cricket and long hot days must make Santa’s blizzard hazards seem a long way away.
It’s true it’s a long way to Australia from the North Pole -- but this year, like every year since 1955, NORAD (the North American Aerospace Defense Command) will be counting down to Christmas and tracking Santa’s whereabouts as he delivers presents around the world.
Google similarly started tracking Santa in 2004 and has been partnering with NORAD on this project since 2007. Keeping the tradition alive, this year’s countdown has begun at www.noradsanta.org. On the NORAD website, kids can play holiday-themed games (a new one is released each day) and get updates from the North Pole as Santa prepares for his big sleigh ride.
If you haven’t tracked Santa in years past, we hope this is the year you’ll start a new tradition of visiting www.noradsanta.org and following Santa’s journey all around the world. Starting in the early hours of Christmas Day, you’ll be able to track him in real-time on Google Maps from your computer or phone as well as on Google Earth with the plug-in by searching for [santa].
So this year, along with my family’s usual tradition of gathering around to hear my mum read “Twas the night before Christmas,” we’ll gather around the computer to see when Santa might be coming to our neighborhood. In honour of the occasion, I wrote a new opening verse:
‘Twas the night before Christmas, and Santa was near
According to NORAD, he would soon be right here
So we hopped into bed and dreamt of new toys
And awoke in the morning to much Christmas joy
Happy holidays to all -- enjoy your summer downunder -- and to tide you over till Christmas, enjoy this video with highlights from Santa’s journey last year!
Posted by Bruno Bowden, Software Engineer
It’s true it’s a long way to Australia from the North Pole -- but this year, like every year since 1955, NORAD (the North American Aerospace Defense Command) will be counting down to Christmas and tracking Santa’s whereabouts as he delivers presents around the world.
Google similarly started tracking Santa in 2004 and has been partnering with NORAD on this project since 2007. Keeping the tradition alive, this year’s countdown has begun at www.noradsanta.org. On the NORAD website, kids can play holiday-themed games (a new one is released each day) and get updates from the North Pole as Santa prepares for his big sleigh ride.
If you haven’t tracked Santa in years past, we hope this is the year you’ll start a new tradition of visiting www.noradsanta.org and following Santa’s journey all around the world. Starting in the early hours of Christmas Day, you’ll be able to track him in real-time on Google Maps from your computer or phone as well as on Google Earth with the plug-in by searching for [santa].
So this year, along with my family’s usual tradition of gathering around to hear my mum read “Twas the night before Christmas,” we’ll gather around the computer to see when Santa might be coming to our neighborhood. In honour of the occasion, I wrote a new opening verse:
‘Twas the night before Christmas, and Santa was near
According to NORAD, he would soon be right here
So we hopped into bed and dreamt of new toys
And awoke in the morning to much Christmas joy
Happy holidays to all -- enjoy your summer downunder -- and to tide you over till Christmas, enjoy this video with highlights from Santa’s journey last year!
Posted by Bruno Bowden, Software Engineer
Wednesday, December 1, 2010
The DoubleClick Ad Exchange: Growing the display advertising pie in Australia
It’s been a busy year for Google display in Australia. In June of this year, we hosted our first major display advertising summit in Australia for 350 local industry leaders. Later that month, we announced a new umbrella for all of our display properties - the Google Display Network - to make our offerings clearer to advertisers and agencies. More recently, we launched a new campaign called “WATCH THIS SPACE” to highlight some of the exciting changes taking place in the display industry today and start a conversation with agencies and marketers.
We’re now proud to be working with Australia’s leading advertisers, agencies, and publishers to improve the way display advertising is bought and sold across the Web. In the past year, 24 of the top 25 Australian advertisers as ranked by Nielsen have run display campaigns with Google. On the other side of the equation, tens of thousands of publishers in Australia use Google’s AdSense technology to place valuable, relevant ads on their websites. The majority of Australia’s largest publishers are using DoubleClick for Publishers, our ad serving platform, to maximise the value of ad space that they’ve sold themselves.
With these early signs of success, we think it’s appropriate to close the year by launching a product we think will improve the display advertising industry for everyone in Australia. Today, we're excited to announce we’re opening the new DoubleClick Ad Exchange in Australia. The Ad Exchange is a real-time marketplace that helps large online publishers on one side, and ad networks and agency trading desks on the other, buy and sell display advertising space.
These sellers and buyers manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.
We introduced the new DoubleClick Ad Exchange in North America and Europe in September 2009:
In the last year, the number of transactions on the Ad Exchange has tripled. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined. The benefits for advertisers and publishers are very real. For example, the average price a publisher receives for ad space sold through the Ad Exchange is 130% higher than the average price of ad space sold directly to ad networks.
We believe that growing the display advertising pie for everyone will greatly enhance the web experience for advertisers, publishers, and ultimately users. The DoubleClick Ad Exchange will help create a more open marketplace and is a major step towards that vision.
Posted by Matthias Kunze, Director JAPAC Publisher Monetization
We’re now proud to be working with Australia’s leading advertisers, agencies, and publishers to improve the way display advertising is bought and sold across the Web. In the past year, 24 of the top 25 Australian advertisers as ranked by Nielsen have run display campaigns with Google. On the other side of the equation, tens of thousands of publishers in Australia use Google’s AdSense technology to place valuable, relevant ads on their websites. The majority of Australia’s largest publishers are using DoubleClick for Publishers, our ad serving platform, to maximise the value of ad space that they’ve sold themselves.
With these early signs of success, we think it’s appropriate to close the year by launching a product we think will improve the display advertising industry for everyone in Australia. Today, we're excited to announce we’re opening the new DoubleClick Ad Exchange in Australia. The Ad Exchange is a real-time marketplace that helps large online publishers on one side, and ad networks and agency trading desks on the other, buy and sell display advertising space.
These sellers and buyers manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.
We introduced the new DoubleClick Ad Exchange in North America and Europe in September 2009:
In the last year, the number of transactions on the Ad Exchange has tripled. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined. The benefits for advertisers and publishers are very real. For example, the average price a publisher receives for ad space sold through the Ad Exchange is 130% higher than the average price of ad space sold directly to ad networks.
We believe that growing the display advertising pie for everyone will greatly enhance the web experience for advertisers, publishers, and ultimately users. The DoubleClick Ad Exchange will help create a more open marketplace and is a major step towards that vision.
Posted by Matthias Kunze, Director JAPAC Publisher Monetization
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