Beta now in Australia: Try the new AdWords interface

Many Australian businesses are trying, or increasing their use of, online advertising - and search marketing in particular. We're always looking for ways to make it easier and quicker to implement and manage campaigns using AdWords.

Back in November, we asked a small group of US advertisers to start testing a new web interface for AdWords while it was still early in development. The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means making it easier to find the most important keywords across your account, speeding up account navigation and editing to save you time, and making reports both more accessible and quicker to act on.

We've continued to work on the new interface for the last few months, making changes based on feedback from beta testers. Now we're excited to offer this beta to advertisers in additional countries, including Australia and New Zealand.

Here are a few of the features we're testing in the new interface:

* Performance graphs: Spot trends over time with custom graphs on every campaign management page.
* Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
* In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
* Easier content network management: Improve content network performance on a new Networks tab. Look at statistics for the placements where your ads have appeared, then take action by setting unique bids or excluding placements directly from the report.

However, keep in mind that the new interface doesn't change how ads run. Bidding, ranking, Quality Score, and the rest of ad serving are no different in the new interface.

The new interface is still a work in progress, and not all features available in the previous web interface are currently supported. Beta testers can switch between old and new interfaces during the beta, so they still have access to the full range of AdWords tools and reports, if needed.

To learn more, see videos of the new interface in action, and sign up for the beta test, visit our new AdWords interface website.

For anyone who wants a simple explanation of how our AdWords auction works, check out this video from our chief economist, Hal Varian. It's a great summary of how we rank ads.



Posted by Jeremy Wood, Product Specialist