We asked small businesses in Australia “What are you working for?” Their responses were as diverse as the businesses themselves. But there were two things all of them had in common. The first was a passion for what they did. The second was a desire for more time to focus on their business, rather than on the operational details -- like technology.
While many understood that using the Internet could make their lives easier - to find customers, to run and promote their business, even to save costs - they had been slow to adopt it because they often didn’t know how and who to ask. At Google, we want to make it easy for small businesses to succeed. This is why we launched Getting Aussie Business Online last year, which gives businesses a free domain name and website. Today we’re launching another set of resources -- at www.whatareyouworkingfor.com -- to help small businesses learn how to use Internet technologies to operate more efficiently.
At www.whatareyouworkingfor.com business owners and managers can learn from their counterparts around Australia who have already taken the leap to Google Apps. Like George Perry at Choice, a leading consumer advocacy group, who turned on Gmail and Google Calendar for the whole company... overnight! Or John O’Neil, owner and builder at O’Neil Construction who said Gmail, Google Calendar and Google Docs have helped him exceed his clients’ expectations while letting him spend more time outside the office. Karen Huby is a project manager at Sitback, a Sydney based design studio, who says Google Apps has helped take the stress away from her everyday job. No longer chained to her office desktop, she is now fully productive on her mobile from anywhere.
The site contains a repository of relevant content from Google and from around the web on topics that address real questions around how small businesses work. At any time, business managers can sign-up for a 30-day free trial of Google Apps to experience the benefits of these tools in their own business environments.
The Internet is redefining how most businesses work. We hope you find these resources useful in helping you consider how you want to work in 2012.
While many understood that using the Internet could make their lives easier - to find customers, to run and promote their business, even to save costs - they had been slow to adopt it because they often didn’t know how and who to ask. At Google, we want to make it easy for small businesses to succeed. This is why we launched Getting Aussie Business Online last year, which gives businesses a free domain name and website. Today we’re launching another set of resources -- at www.whatareyouworkingfor.com -- to help small businesses learn how to use Internet technologies to operate more efficiently.
At www.whatareyouworkingfor.com business owners and managers can learn from their counterparts around Australia who have already taken the leap to Google Apps. Like George Perry at Choice, a leading consumer advocacy group, who turned on Gmail and Google Calendar for the whole company... overnight! Or John O’Neil, owner and builder at O’Neil Construction who said Gmail, Google Calendar and Google Docs have helped him exceed his clients’ expectations while letting him spend more time outside the office. Karen Huby is a project manager at Sitback, a Sydney based design studio, who says Google Apps has helped take the stress away from her everyday job. No longer chained to her office desktop, she is now fully productive on her mobile from anywhere.
The site contains a repository of relevant content from Google and from around the web on topics that address real questions around how small businesses work. At any time, business managers can sign-up for a 30-day free trial of Google Apps to experience the benefits of these tools in their own business environments.
The Internet is redefining how most businesses work. We hope you find these resources useful in helping you consider how you want to work in 2012.
Posted by Jeremy Wood, Marketing Manager, Google Enterprise
