Test your site’s smartphone savvy with Google’s GoMoMeter

While on holidays, a tourist uses her smartphone to find a dive shop that provides snorkel tours in Queensland. She searches, finds your site, and clicks through, prepared to research and reserve a package, or find your store nearby and arrange one from there. But, after she clicks to your site she runs into trouble - it doesn't load fully, and she spends more time zooming-in and squinting than she does studying your snorkel packages! Frustrated, she gives up and looks for another shop. You lose a potential customer.

This happens hundreds, even thousands of times every day in Australia, because 4 out of 5 businesses’ websites don’t work well on smartphones. With half the population of Australia now owning a smartphone, the most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website: a website designed specifically for mobile users and mobile devices. It should be fast to load and easy to use—no pinching and zooming required.

Not everyone knows how to get started on mobile, so today we’re launching an initiative called GoMo that helps businesses “Go Mobile” by showing them how their website looks on mobile with a smartphone simulator called the GoMoMeter, and then providing a personalised report to help you figure out what to do to make make your site more accessible on mobile.
To find out whether you’re ready to Go Mo, visit www.howtogomo.com/au. Enter your website’s URL to see how your site performs on mobile phones with the GoMoMeter. The GoMoMeter will analyse your site and give you customised recommendations on how to make your site more mobile-friendly. You can even download a free customised report!

Every day more and more of your customers are looking for you using their mobile devices, and if your site isn’t mobile-friendly chances are you’re missing out. So don’t shut the door on mobile: visit www.howtogomo.com/au and take the first steps towards going mobile, today.

Posted by Jason Pellegrino, Head of Mobile Ads, Google Australia