Tuesday, September 15, 2009

The YouTube generation? Looks like us.

Cross post from the YouTube Australia blog

We wanted to find out more about Australians on YouTube so we did some research and surveyed over 3,000 Aussie YouTubers... turns out the YouTube generation is as diverse as the Australian population. Here is what we found:



We're large and diverse
  • Includes all the family - 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
  • Are workers, students, stay-at-home mums and retirees - 57% are working, 19% are stay at home, and only 15% are studying
  • Encompasses all life stages - 55% are married, 35% are single and 9% are divorced
  • Are not just techies and nerds - 61% of YouTube users are not tech-savvy
We're active and engaged
  • 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
  • 79% stay longer than they intended (on average 1 hour and 09 mins per week).
  • 62% visit at least once a week
  • 47% share videos when they find a video which they love
  • 86% spend time on YouTube for entertainment
  • 2 out of 3 people do more than just watch videos in YouTube
  • 20% uploaded video
We watch a broad range of content:

Posted by Jason Chuck, Marketing team
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