Tips from the AdWords experts: 3 steps to keyword success

One of the top questions we get from small businesses who advertise with AdWords is how to choose the best set of keywords. Potential customers won't be able to find your ad unless you've chosen the right keywords, which could lead you to miss out on valuable leads and sales. In this third video in our weekly AdWords tips series, we take a look at how to select the best keywords for your products or services.

In this video, we cover how to create ad groups that focus on a single product or service and contain descriptive keywords, how to include all relevant variations of keywords within each ad group, and how to exclude irrelevant keywords.



If you would like even more keyword information, visit our AdWords Help Centre, which will give you all the tips you need to develop and improve your keywords. Did you find this video useful? Let us know. We love to read your comments and suggestions.

Posted by Rich Flanagan, Google Australia AdWords team