Tips from the AdWords experts: Three ways to control your costs

In our conversations with Australian small business owners, we know that having complete control over your costs is essential. Business owners must react quickly to all sorts of economic realities, such as the number of orders received or fluctuating supplier costs. With AdWords, you're in complete control of your advertising spend. In this next video of our optimization series, we highlight some tools and strategies to spend your advertising budget effectively.

For example, you can focus your budget on what gets you the best results by raising the cost-per-click bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your AdWords account with the information you need to make these decisions. We discuss these tools - like the Traffic Estimator which estimates keyword search traffic and costs - and walk through three easy ways to make your budget work better for you in the video below.



Did you find this video useful? We love feedback, so please let us know. For more information on controlling your AdWords costs, visit the AdWords Help Centre.

Posted by Rich Flanagan, Google Australia AdWords team