Tips from the AdWords experts: Improving your account structure

As a marketing manager on the AdWords team, I often hear from Australian small and medium-sized business owners who use AdWords that they’d like more tips about how to improve their campaigns and promote their websites. In response, we’ve polled our internal AdWords experts in Sydney and around the world to find the key ingredients to successful AdWords campaigns and have created a series of short videos highlighting their advice.

First up in the series that we’ll share here over the next few weeks is a video about how to structure your AdWords account most effectively. By taking a little time to streamline your account structure, you can better target potential customers and ultimately save time managing your AdWords account (and we know from SMEs, that every minute and penny counts!). The video below will show you how a few minor changes to your AdWords account structure can make a big difference to your advertising performance.



Keep an eye out for the rest of our series of short video clips, which we'll post over the coming weeks!

Did you find this video useful? We'd love to hear your feedback, so let us know. For more information on improving your account structure, visit this article in the AdWords Help Centre.

Posted by Rich Flanagan, Google Australia AdWords team