Tips from the AdWords experts: Improve your ads to capture more customers

Australian business owners tell us that they use AdWords to stand out from the pack. The best way to do this? Write must-click ads. The four lines of text in your AdWords ads are one of the best ways to make your business more appealing than the competition. Potential customers may choose to visit your website over your competitors' based largely on what you say in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales.

To help you think about your ads from a prospective customer's perspective, we've put together the following video with tips for making your ads more appealing to your customers. Some of the suggestions you’ll discover include putting your keywords in your ads, mentioning special offers and a strong call-to-action in the ad, and making sure that the ad links to the web page with more information on the advertised product or service.

Check it out, and then sign into your AdWords account and make sure that your ads are working as hard as possible to win you customers!



Did you find this video useful as a starting point to optimise your ads? Let us know. If you'd like to find out more about ad text optimisation, visit the AdWords Help Centre.

Posted by Rich Flanagan, Google Australia AdWords team