Tips from the AdWords experts: Measure the success of your campaigns

Over the past few weeks, we've posted four videos that suggest easy improvements you can make to your AdWords account in response to the top questions we get from Australian small- and medium-sized businesses. This week in our final video of the series, we'll provide you with some guidance for measuring the results of your advertising campaigns and see the progress that your account has made.

With AdWords, you can see how successful your advertising is by monitoring key statistics in your account such as impressions, clicks, and click-through-rate. Going one step further, you can implement our free Conversion Tracking tool to monitor which of your clicks translate into a desired action on your website, such as a sale or request for more information. Understanding these statistics will allow you to assess your results and further tweak your campaigns for even better performance.

Take a look at this video to learn how to track and understand your AdWords results in order to fine tune your advertising.




Have you have found this series of videos useful for improving your advertising and growing your business? Let us know. We love reading your feedback and will use it to help create future trainings focused on small businesses.

Posted by Posted by Rich Flanagan, Google Australia AdWords team