A picture is worth a thousands words

What do hammocks, teapots, baby swings and vegan sandals have in common? They are all items you can buy online directly from Australian retailers today. We’re buying more products online than ever - new research from Nielsen shows that more than 8 in 10 Australians have purchased online in the last 6 months, with 29% of us spending more than $1,000.

At Google, we’ve noticed that online shopaholics want one thing above all - and that’s pictures. We launched Google Shopping last year to help you shop faster by comparing product images, and today we’ve started showing images in ads called Product Listing Ads.

For example, if you’re a new parent who is hoping a baby swing might finally get you some peace and quiet, our new Product Listing Ads make it easier to find, compare and choose the perfect sanity-saver, even at 2am at night:

You can expect to start seeing more of these images show up on the right of the search results page in the coming weeks - just in time for Mother’s Day. Happy shopping!

Posted by Kate Conroy, AdWords Product Specialist, Google Australia