To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. The content network is comprised of hundreds of thousands of web sites worldwide, from information and news sites like The Sydney Morning Herald and the New York Times, to wedding sites like I-do.com.au. The revamped Partners page is meant to better demonstrate a small selection of the variety of sites available. Below are some features of the new Partners page:
- Sites are organised by category. This will help you browse sites by categories that represent your target audience, such as finance, entertainment and technology. For example, if you sell rental cars, you might browse through the "Travel" category to see examples of relevant sites. Or, if your target is female, you can try the "female interest" category.
- Once you find a site that's relevant to your product or service, you can use placement targeting to target your ads to that site directly. We recommend you use the Placement Tool to help you with this. If your campaign is already running on the content network, you can see the sites where your ad has appeared by running a Placement performance report.
- For those of you targeting users in other countries, a drop-down menu lets you browse sample partner sites in countries in Europe, Asia, and Latin America.
