We recently renewed our partnership with News Digital Media to deliver targeted advertising across News Digital Media’s sites. The partnership encompasses AdSense for Content and AdSense for Search. (google.com.au/adsense)
AdSense for Content delivers text ads throughout News Digital Media sites that are relevant to the audience and content. Small and large advertisers can target News Digital Media sites to connect with the sites' content and traffic.
AdSense for Search allows News Digital Media to provide Google web search to its visitors, and to earn money by displaying Google ads on its own site search results pages.
Last year, Google's AdSense publisher partners received more than USD $5 billion.
News Digital Media is a vital news and content resource for Australians. By connecting News Digital Media’s sites with our vast base of advertisers, AdSense provides an effective and efficient revenue stream for News Digital Media. We look forward to a successful partnership.
Showing posts with label AdSense. Show all posts
Showing posts with label AdSense. Show all posts
Sunday, November 1, 2009
Tuesday, April 14, 2009
Online publishers: Attend the Ad Manager webinar
We're committed to helping Australian publishers make money from their content, through a number of programs including AdSense and related advertising tools. A little over a year ago, we announced the beta release of our ad serving and management solution, Google Ad Manager. As a hosted ad management tool for publishers selling ads directly on their sites, it helps to sell, schedule, deliver and measure all directly-sold and network-based inventory. Over the past year, Google Ad Manager has helped our publisher partners from all over the world to increase revenue, cut serving costs and save time managing ad campaigns.
We're excited to announce the first Google Ad Manager webinar specifically for publishers in Australia and New Zealand. The webinar will be an introduction to Ad Manager for those wanting to learn more about how the technology can help optimise their advertising revenue, and will feature a live demo.
Special features of Ad Manager include its simple user interface, the ability to forecast inventory availability and the option to consistently deliver the best ad by enabling integration with AdSense.
The web seminar will be held live on Wednesday, 22nd April. Interested publishers can register for the one-hour event here.
Look forward to seeing you there.
We're excited to announce the first Google Ad Manager webinar specifically for publishers in Australia and New Zealand. The webinar will be an introduction to Ad Manager for those wanting to learn more about how the technology can help optimise their advertising revenue, and will feature a live demo.
Special features of Ad Manager include its simple user interface, the ability to forecast inventory availability and the option to consistently deliver the best ad by enabling integration with AdSense.
The web seminar will be held live on Wednesday, 22nd April. Interested publishers can register for the one-hour event here.
Look forward to seeing you there.
Monday, February 16, 2009
Making money from your blog with Google AdSense
One of the best things about working at Google is hearing stories from individuals around Australia who have used our products. We often hear how someone has used Google to research a car purchase, plan their dream holiday, or find a new home. But Darren Rowse's experience just blew us away - he didn't just search for those things, he partnered with Google to attain them. Darren first discovered blogging in 2002, and thought he'd give it a try. He started writing about his observations on spirituality and pursuits with digital photography, and gradually built up a loyal readership. In 2003, he placed his first ever advertisement on his blog using Google AdSense.
Google AdSense allows website owners to earn money by serving relevant and useful ads to their web pages. From that first month, Darren started receiving earnings from Google's wide range of Australian and international advertisers. At first, Darren expected that the money would be enough to cover only small things; as he told us, "I added that first advertisement to my blog on a whim, with the lofty dream that I might be able to pay for my blog's hosting costs". But as he started to devote more serious time to his hobby, Darren was soon earning more than he ever thought he could. As he told us recently, "Over five years later those little text ads have paid my mortgage, fed my family and enabled me to move my blogging from a hobby, to a part-time job, to a full-time job and beyond".
These days, Darren runs a number of successful blogs, his most successful being Digital Photography School. He has become known as one of Australia's pre-eminent blogging experts, and posts regular tips and advice on ProBlogger.net, a highly respected and immensely successful resource for bloggers around the world. From his evangelist role in the blogging community, he has even co-authored a book, and set up his own blog ad network.
We recently caught up with Darren at his Melbourne home office, and asked him about his experience with Google AdSense.
Google Australia is proud to partner with Darren and other Australian web publishers through the Google AdSense program. You can read more of his story, and that of other successful AdSense publishers on the AdSense Blog.
Google AdSense allows website owners to earn money by serving relevant and useful ads to their web pages. From that first month, Darren started receiving earnings from Google's wide range of Australian and international advertisers. At first, Darren expected that the money would be enough to cover only small things; as he told us, "I added that first advertisement to my blog on a whim, with the lofty dream that I might be able to pay for my blog's hosting costs". But as he started to devote more serious time to his hobby, Darren was soon earning more than he ever thought he could. As he told us recently, "Over five years later those little text ads have paid my mortgage, fed my family and enabled me to move my blogging from a hobby, to a part-time job, to a full-time job and beyond".
These days, Darren runs a number of successful blogs, his most successful being Digital Photography School. He has become known as one of Australia's pre-eminent blogging experts, and posts regular tips and advice on ProBlogger.net, a highly respected and immensely successful resource for bloggers around the world. From his evangelist role in the blogging community, he has even co-authored a book, and set up his own blog ad network.
We recently caught up with Darren at his Melbourne home office, and asked him about his experience with Google AdSense.
Google Australia is proud to partner with Darren and other Australian web publishers through the Google AdSense program. You can read more of his story, and that of other successful AdSense publishers on the AdSense Blog.
Tuesday, September 9, 2008
More information for advertisers about our Content network
Our Australian advertisers often ask: "What kinds of web sites make up the Google content network?"
To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. The content network is comprised of hundreds of thousands of web sites worldwide, from information and news sites like The Sydney Morning Herald and the New York Times, to wedding sites like I-do.com.au. The revamped Partners page is meant to better demonstrate a small selection of the variety of sites available. Below are some features of the new Partners page:
To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. The content network is comprised of hundreds of thousands of web sites worldwide, from information and news sites like The Sydney Morning Herald and the New York Times, to wedding sites like I-do.com.au. The revamped Partners page is meant to better demonstrate a small selection of the variety of sites available. Below are some features of the new Partners page:
- Sites are organised by category. This will help you browse sites by categories that represent your target audience, such as finance, entertainment and technology. For example, if you sell rental cars, you might browse through the "Travel" category to see examples of relevant sites. Or, if your target is female, you can try the "female interest" category.
- Once you find a site that's relevant to your product or service, you can use placement targeting to target your ads to that site directly. We recommend you use the Placement Tool to help you with this. If your campaign is already running on the content network, you can see the sites where your ad has appeared by running a Placement performance report.
- For those of you targeting users in other countries, a drop-down menu lets you browse sample partner sites in countries in Europe, Asia, and Latin America.
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