We're committed to helping Australian publishers make money from their content, through a number of programs including AdSense and related advertising tools. A little over a year ago, we announced the beta release of our ad serving and management solution, Google Ad Manager. As a hosted ad management tool for publishers selling ads directly on their sites, it helps to sell, schedule, deliver and measure all directly-sold and network-based inventory. Over the past year, Google Ad Manager has helped our publisher partners from all over the world to increase revenue, cut serving costs and save time managing ad campaigns.
We're excited to announce the first Google Ad Manager webinar specifically for publishers in Australia and New Zealand. The webinar will be an introduction to Ad Manager for those wanting to learn more about how the technology can help optimise their advertising revenue, and will feature a live demo.
Special features of Ad Manager include its simple user interface, the ability to forecast inventory availability and the option to consistently deliver the best ad by enabling integration with AdSense.
The web seminar will be held live on Wednesday, 22nd April. Interested publishers can register for the one-hour event here.
Look forward to seeing you there.