Entries close at midnight AEST Friday May 7 for the inaugural Eureka Prize for Innovation in Computer Science. That’s more than 10,000 minutes to dust off and polish up your big idea which demonstrates real innovation in computer science, with the potential to improve the lives of many Australians.
Companies - this includes you! This is one of the few Eureka Prizes that specifically allows and encourages entries from commercial organisations, because much of the technical innovation that occurs in computer science today, and certainly the majority of the work delivering direct impact on people’s lives, is carried out by private industry. For companies, this prize is a unique opportunity to call attention to a particularly innovative product or service, to the team that created it, and to the company, in one of the most prestigious forums in Australia.
Google Australia is proud to sponsor the $10,000 Eureka Prize. We know there is incredible innovation taking place throughout Australia. If you have a product or service that qualifies, enter online here.
Good luck!
Thursday, April 29, 2010
Wednesday, April 28, 2010
Tips from the AdWords experts: 3 steps to keyword success
One of the top questions we get from small businesses who advertise with AdWords is how to choose the best set of keywords. Potential customers won't be able to find your ad unless you've chosen the right keywords, which could lead you to miss out on valuable leads and sales. In this third video in our weekly AdWords tips series, we take a look at how to select the best keywords for your products or services.
In this video, we cover how to create ad groups that focus on a single product or service and contain descriptive keywords, how to include all relevant variations of keywords within each ad group, and how to exclude irrelevant keywords.
If you would like even more keyword information, visit our AdWords Help Centre, which will give you all the tips you need to develop and improve your keywords. Did you find this video useful? Let us know. We love to read your comments and suggestions.
In this video, we cover how to create ad groups that focus on a single product or service and contain descriptive keywords, how to include all relevant variations of keywords within each ad group, and how to exclude irrelevant keywords.
If you would like even more keyword information, visit our AdWords Help Centre, which will give you all the tips you need to develop and improve your keywords. Did you find this video useful? Let us know. We love to read your comments and suggestions.
Tuesday, April 20, 2010
Greater transparency around government requests
This is a cross post from the Official Google Blog
Article 19 of the Universal Declaration on Human Rights states that "everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers." Written in 1948, the principle applies aptly to today's Internet -- one of the most important means of free expression in the world. Yet government censorship of the web is growing rapidly: from the outright blocking and filtering of sites, to court orders limiting access to information and legislation forcing companies to self-censor content.
So it's no surprise that Google, like other technology and telecommunications companies, regularly receives demands from government agencies to remove content from our services. Of course many of these requests are entirely legitimate, such as requests for the removal of child pornography. We also regularly receive requests from law enforcement agencies to hand over private user data. Again, the vast majority of these requests are valid and the information needed is for legitimate criminal investigations. However, data about these activities historically has not been broadly available. We believe that greater transparency will lead to less censorship.
We are today launching a new Government Requests tool to give people information about the requests for user data or content removal we receive from government agencies around the world. For this launch, we are using data from July-December, 2009, and we plan to update the data in 6-month increments. Read this post to learn more about our principles surrounding free expression and controversial content on the web.
We already try to be as transparent as legally possible with respect to requests. Whenever we can, we notify users about requests that may affect them personally. If we remove content in search results, we display a message to users. The numbers we are sharing today take this transparency a step further and reflect the total number of requests we have received broken down by jurisdiction. We are also sharing the number of these content removal requests that we do not comply with, and while we cannot yet provide more detail about our compliance with user data requests in a useful way, we intend to do so in the future.
As part of our commitment to the Global Network Initiative, we have already agreed to principles and practices that govern privacy and free expression. In the spirit of these principles, we hope this tool will shine some light on the scale and scope of government requests for censorship and data around the globe. We also hope that this is just the first step toward increased transparency about these actions across the technology and communications industries.
Article 19 of the Universal Declaration on Human Rights states that "everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers." Written in 1948, the principle applies aptly to today's Internet -- one of the most important means of free expression in the world. Yet government censorship of the web is growing rapidly: from the outright blocking and filtering of sites, to court orders limiting access to information and legislation forcing companies to self-censor content.
So it's no surprise that Google, like other technology and telecommunications companies, regularly receives demands from government agencies to remove content from our services. Of course many of these requests are entirely legitimate, such as requests for the removal of child pornography. We also regularly receive requests from law enforcement agencies to hand over private user data. Again, the vast majority of these requests are valid and the information needed is for legitimate criminal investigations. However, data about these activities historically has not been broadly available. We believe that greater transparency will lead to less censorship.
We are today launching a new Government Requests tool to give people information about the requests for user data or content removal we receive from government agencies around the world. For this launch, we are using data from July-December, 2009, and we plan to update the data in 6-month increments. Read this post to learn more about our principles surrounding free expression and controversial content on the web.
We already try to be as transparent as legally possible with respect to requests. Whenever we can, we notify users about requests that may affect them personally. If we remove content in search results, we display a message to users. The numbers we are sharing today take this transparency a step further and reflect the total number of requests we have received broken down by jurisdiction. We are also sharing the number of these content removal requests that we do not comply with, and while we cannot yet provide more detail about our compliance with user data requests in a useful way, we intend to do so in the future.
As part of our commitment to the Global Network Initiative, we have already agreed to principles and practices that govern privacy and free expression. In the spirit of these principles, we hope this tool will shine some light on the scale and scope of government requests for censorship and data around the globe. We also hope that this is just the first step toward increased transparency about these actions across the technology and communications industries.
Introducing Google Places
Today we’re announcing that Google’s Local Business Centre is becoming Google Places. We wanted to better connect Place Pages - which we launched last September as a way of organising relevant information about local businesses - with the tools that we offer to help businesses manage their presence on Google.
The Place Pages for businesses from restaurants in Subiaco to dry cleaners in St Kilda, as well as non-business places like museums and parks, help Australians connect with information like reviews, photos, and essential facts to help them make more informed decisions about where to go and what to do.
Around the world, more than four million businesses have already claimed their Place Page on Google through the Local Business Centre, which lets them verify and supplement their business information to include things like hours of operation, photos, videos, product offerings, and more.
To keep track of how your business listing is performing on Google, we offer a personalised dashboard within Google Places that includes data about how many times people have found your business on Google, and which keywords they used to find it. The dashboard can help you to make more informed decisions about how to be found on Google and interact with your customers.
We’re also announcing the beta stage of scheduled business photo shoots. In addition to uploading their own photos, businesses in Sydney, Melbourne, Perth, Adelaide and Brisbane can now request a free photo shoot of the interior of their business, which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating. Unfortunately, due to extremely high demand, our photographers will not be able to visit every business that applies. The good news, though, is that any business owner around the world can upload photographs to their Place Page by logging in to Google Places.
One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward! To get started now, go to google.com.au/places.
The Place Pages for businesses from restaurants in Subiaco to dry cleaners in St Kilda, as well as non-business places like museums and parks, help Australians connect with information like reviews, photos, and essential facts to help them make more informed decisions about where to go and what to do.
Around the world, more than four million businesses have already claimed their Place Page on Google through the Local Business Centre, which lets them verify and supplement their business information to include things like hours of operation, photos, videos, product offerings, and more.
To keep track of how your business listing is performing on Google, we offer a personalised dashboard within Google Places that includes data about how many times people have found your business on Google, and which keywords they used to find it. The dashboard can help you to make more informed decisions about how to be found on Google and interact with your customers.
We’re also announcing the beta stage of scheduled business photo shoots. In addition to uploading their own photos, businesses in Sydney, Melbourne, Perth, Adelaide and Brisbane can now request a free photo shoot of the interior of their business, which we'll use to supplement existing photos of businesses on Place Pages. We've been experimenting with this over the past few months, and now have created a site for businesses to learn more and express their interest in participating. Unfortunately, due to extremely high demand, our photographers will not be able to visit every business that applies. The good news, though, is that any business owner around the world can upload photographs to their Place Page by logging in to Google Places.
One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward! To get started now, go to google.com.au/places.
Monday, April 19, 2010
Controversial content and free expression on the web: a refresher
This is a cross post from the Official Google Blog
Two and a half years ago, we outlined our approach to removing content from Google products and services. Our process hasn’t changed since then, but our recent decision to stop censoring search on Google.cn has raised new questions about when we remove content, and how we respond to censorship demands by governments. So we figured it was time for a refresher.
Censorship of the web is a growing problem. According to the Open Net Initiative, the number of governments that censor has grown from about four in 2002 to over 40 today. In fact, some governments are now blocking content before it even reaches their citizens. Even benign intentions can result in the spectre of real censorship. Repressive regimes are building firewalls and cracking down on dissent online -- dealing harshly with anyone who breaks the rules.
Increased government censorship of the web is undoubtedly driven by the fact that record numbers of people now have access to the Internet, and that they are creating more content than ever before. For example, over 24 hours of video are uploaded to YouTube every minute of every day. This creates big challenges for governments used to controlling traditional print and broadcast media. While everyone agrees that there are limits to what information should be available online -- for example child pornography -- many of the new government restrictions we are seeing today not only strike at the heart of an open Internet but also violate Article 19 of the Universal Declaration of Human Rights, which states that: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”
We see these attempts at control in many ways. China is the most polarising example, but it is not the only one. Google products -- from search and Blogger to YouTube and Google Docs -- have been blocked in 25 of the 100 countries where we offer our services. In addition, we regularly receive government requests to restrict or remove content from our properties. When we receive those requests, we examine them to closely to ensure they comply with the law, and if we think they’re overly broad, we attempt to narrow them down. Where possible, we are also transparent with our users about what content we have been required to block or remove so they understand that they may not be getting the full picture.
On our own services, we deal with controversial content in different ways, depending on the product. As a starting point, we distinguish between search (where we are simply linking to other web pages), the content we host, and ads. In a nutshell, here is our approach:
Search is the least restrictive of all our services, because search results are a reflection of the content of the web. We do not remove content from search globally except in narrow circumstances, like child pornography, certain links to copyrighted material, spam, malware, and results that contain sensitive personal information like credit card numbers. Specifically, we don’t want to engage in political censorship. This is especially true in countries like China and Vietnam that do not have democratic processes through which citizens can challenge censorship mandates. We carefully evaluate whether or not to establish a physical presence in countries where political censorship is likely to happen.
Some democratically-elected governments in Europe and elsewhere do have national laws that prohibit certain types of content. Our policy is to comply with the laws of these democratic governments -- for example, those that make pro-Nazi material illegal in Germany and France -- and remove search results from only our local search engine (for example, www.google.de in Germany). We also comply with youth protection laws in countries like Germany by removing links to certain material that is deemed inappropriate for children or by enabling Safe Search by default, as we do in Korea. Whenever we do remove content, we display a message for our users that X number of results have been removed to comply with local law and we also report those removals to chillingeffects.org, a project run by the Berkman Center for Internet and Society, which tracks online restrictions on speech.
Platforms that host content like Blogger, YouTube, and Picasa Web Albums have content policies that outline what is, and is not, permissible on those sites. A good example of content we do not allow is hate speech. Our enforcement of these policies results in the removal of more content from our hosted content platforms than we remove from Google Search. Blogger, as a pure platform for expression, is among the most open of our services, allowing for example legal pornography, as long as it complies with the Blogger Content Policy. YouTube, as a community intended to permit sharing, comments, and other user-to-user interactions, has its Community Guidelines that define its own rules of the road. For example, pornography is absolutely not allowed on YouTube.
We try to make it as easy as possible for users to flag content that violates our policies. Here’s a video explaining how flagging works on YouTube. We review flagged content across all our products 24 hours a day, seven days a week to remove offending content from our sites. And if there are local laws where we do business that prohibit content that would otherwise be allowed, we restrict access to that content only in the country that prohibits it. For example, in Turkey, videos that insult the founder of modern Turkey, Mustafa Ataturk, are illegal. Two years ago, we were notified of such content on YouTube and blocked those videos in Turkey that violated local law. A Turkish court subsequently demanded that we block them globally, which we refused to do, arguing that Turkish law cannot apply outside Turkey. As a result YouTube has been blocked there.
Finally, our ads products have the most restrictive policies, because they are commercial products intended to generate revenue.
These policies are always evolving. Decisions to allow, restrict or remove content from our services and products often require difficult judgment calls. We have spirited debates about the right course of action, whether it’s about our own content policies or the extent to which we resist a government request. In the end, we rely on the principles that sit at the heart of everything we do.
We’ve said them before, but in these particularly challenging times, they bear repeating: We have a bias in favor of people's right to free expression. We are driven by a belief that more information means more choice, more freedom and ultimately more power for the individual.
Two and a half years ago, we outlined our approach to removing content from Google products and services. Our process hasn’t changed since then, but our recent decision to stop censoring search on Google.cn has raised new questions about when we remove content, and how we respond to censorship demands by governments. So we figured it was time for a refresher.
Censorship of the web is a growing problem. According to the Open Net Initiative, the number of governments that censor has grown from about four in 2002 to over 40 today. In fact, some governments are now blocking content before it even reaches their citizens. Even benign intentions can result in the spectre of real censorship. Repressive regimes are building firewalls and cracking down on dissent online -- dealing harshly with anyone who breaks the rules.
Increased government censorship of the web is undoubtedly driven by the fact that record numbers of people now have access to the Internet, and that they are creating more content than ever before. For example, over 24 hours of video are uploaded to YouTube every minute of every day. This creates big challenges for governments used to controlling traditional print and broadcast media. While everyone agrees that there are limits to what information should be available online -- for example child pornography -- many of the new government restrictions we are seeing today not only strike at the heart of an open Internet but also violate Article 19 of the Universal Declaration of Human Rights, which states that: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”
We see these attempts at control in many ways. China is the most polarising example, but it is not the only one. Google products -- from search and Blogger to YouTube and Google Docs -- have been blocked in 25 of the 100 countries where we offer our services. In addition, we regularly receive government requests to restrict or remove content from our properties. When we receive those requests, we examine them to closely to ensure they comply with the law, and if we think they’re overly broad, we attempt to narrow them down. Where possible, we are also transparent with our users about what content we have been required to block or remove so they understand that they may not be getting the full picture.
On our own services, we deal with controversial content in different ways, depending on the product. As a starting point, we distinguish between search (where we are simply linking to other web pages), the content we host, and ads. In a nutshell, here is our approach:
Search is the least restrictive of all our services, because search results are a reflection of the content of the web. We do not remove content from search globally except in narrow circumstances, like child pornography, certain links to copyrighted material, spam, malware, and results that contain sensitive personal information like credit card numbers. Specifically, we don’t want to engage in political censorship. This is especially true in countries like China and Vietnam that do not have democratic processes through which citizens can challenge censorship mandates. We carefully evaluate whether or not to establish a physical presence in countries where political censorship is likely to happen.
Some democratically-elected governments in Europe and elsewhere do have national laws that prohibit certain types of content. Our policy is to comply with the laws of these democratic governments -- for example, those that make pro-Nazi material illegal in Germany and France -- and remove search results from only our local search engine (for example, www.google.de in Germany). We also comply with youth protection laws in countries like Germany by removing links to certain material that is deemed inappropriate for children or by enabling Safe Search by default, as we do in Korea. Whenever we do remove content, we display a message for our users that X number of results have been removed to comply with local law and we also report those removals to chillingeffects.org, a project run by the Berkman Center for Internet and Society, which tracks online restrictions on speech.
Platforms that host content like Blogger, YouTube, and Picasa Web Albums have content policies that outline what is, and is not, permissible on those sites. A good example of content we do not allow is hate speech. Our enforcement of these policies results in the removal of more content from our hosted content platforms than we remove from Google Search. Blogger, as a pure platform for expression, is among the most open of our services, allowing for example legal pornography, as long as it complies with the Blogger Content Policy. YouTube, as a community intended to permit sharing, comments, and other user-to-user interactions, has its Community Guidelines that define its own rules of the road. For example, pornography is absolutely not allowed on YouTube.
We try to make it as easy as possible for users to flag content that violates our policies. Here’s a video explaining how flagging works on YouTube. We review flagged content across all our products 24 hours a day, seven days a week to remove offending content from our sites. And if there are local laws where we do business that prohibit content that would otherwise be allowed, we restrict access to that content only in the country that prohibits it. For example, in Turkey, videos that insult the founder of modern Turkey, Mustafa Ataturk, are illegal. Two years ago, we were notified of such content on YouTube and blocked those videos in Turkey that violated local law. A Turkish court subsequently demanded that we block them globally, which we refused to do, arguing that Turkish law cannot apply outside Turkey. As a result YouTube has been blocked there.
Finally, our ads products have the most restrictive policies, because they are commercial products intended to generate revenue.
These policies are always evolving. Decisions to allow, restrict or remove content from our services and products often require difficult judgment calls. We have spirited debates about the right course of action, whether it’s about our own content policies or the extent to which we resist a government request. In the end, we rely on the principles that sit at the heart of everything we do.
We’ve said them before, but in these particularly challenging times, they bear repeating: We have a bias in favor of people's right to free expression. We are driven by a belief that more information means more choice, more freedom and ultimately more power for the individual.
Sunday, April 18, 2010
Tips from the AdWords experts: Three ways to control your costs
In our conversations with Australian small business owners, we know that having complete control over your costs is essential. Business owners must react quickly to all sorts of economic realities, such as the number of orders received or fluctuating supplier costs. With AdWords, you're in complete control of your advertising spend. In this next video of our optimization series, we highlight some tools and strategies to spend your advertising budget effectively.
For example, you can focus your budget on what gets you the best results by raising the cost-per-click bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your AdWords account with the information you need to make these decisions. We discuss these tools - like the Traffic Estimator which estimates keyword search traffic and costs - and walk through three easy ways to make your budget work better for you in the video below.
Did you find this video useful? We love feedback, so please let us know. For more information on controlling your AdWords costs, visit the AdWords Help Centre.
For example, you can focus your budget on what gets you the best results by raising the cost-per-click bid for your most successful keywords and lowering it for less successful terms. What's more, there are simple, free tools in your AdWords account with the information you need to make these decisions. We discuss these tools - like the Traffic Estimator which estimates keyword search traffic and costs - and walk through three easy ways to make your budget work better for you in the video below.
Did you find this video useful? We love feedback, so please let us know. For more information on controlling your AdWords costs, visit the AdWords Help Centre.
Wednesday, April 14, 2010
Replay it: Google search across the Twitter archive
(Editor's note: this is a cross-post from the Official Google Blog).
Since we first introduced real-time search last December, we’ve added content from MySpace, Facebook and Buzz, expanded to 40 languages and added a top links feature to help you find the most relevant content shared on updates services like Twitter. Today, we’re introducing a new feature to help you search and explore the public archive of tweets.
With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. Tweets and other short-form updates create a history of commentary that can provide valuable insights into what’s happened and how people have reacted. We want to give you a way to search across this information and make it useful.
Starting today, you can zoom to any point in time and “replay” what people were saying publicly about a topic on Twitter. To try it out, click “Show options” on the search results page, then select “Updates.” The first page will show you the familiar latest and greatest short-form updates from a comprehensive set of sources, but now there’s a new chart at the top. In that chart, you can select the year, month or day, or click any point to view the tweets from that specific time period. Here we’ve searched for [golden gate park] and browsed to see March, 2010:
The chart shows the relative volume of activity on Twitter about the topic. As you can see, there are daily spikes in the afternoon (when parks are the most fun) and an unusually high spike on March 27. Clicking on the 27th, you’ll discover it was a sunny Saturday, which may explain the increased traffic on Twitter. People were tweeting about disc golf and tennis, biking, riding a party bus, craving chips and salsa...the kind of local, time-specific information that up until now would be almost impossible to find online.
The replay feature is rolling out now and will be available globally in English within the next couple days (if you want to try it now, try out this special link). For our initial release, you can explore tweets going back to February 11, 2010, and soon you’ll be able to go back as far as the very first tweet on March 21, 2006.
All of us are just beginning to understand the many ways real-time information and short-form web content will be useful in the future, and we think being able to make use of historical information is an important part of that. As for me, after some hard work on real-time search, it’s time for a virtual vacation to relive one of my favourite moments of the Winter Games.
Since we first introduced real-time search last December, we’ve added content from MySpace, Facebook and Buzz, expanded to 40 languages and added a top links feature to help you find the most relevant content shared on updates services like Twitter. Today, we’re introducing a new feature to help you search and explore the public archive of tweets.
With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. Tweets and other short-form updates create a history of commentary that can provide valuable insights into what’s happened and how people have reacted. We want to give you a way to search across this information and make it useful.
Starting today, you can zoom to any point in time and “replay” what people were saying publicly about a topic on Twitter. To try it out, click “Show options” on the search results page, then select “Updates.” The first page will show you the familiar latest and greatest short-form updates from a comprehensive set of sources, but now there’s a new chart at the top. In that chart, you can select the year, month or day, or click any point to view the tweets from that specific time period. Here we’ve searched for [golden gate park] and browsed to see March, 2010:
The chart shows the relative volume of activity on Twitter about the topic. As you can see, there are daily spikes in the afternoon (when parks are the most fun) and an unusually high spike on March 27. Clicking on the 27th, you’ll discover it was a sunny Saturday, which may explain the increased traffic on Twitter. People were tweeting about disc golf and tennis, biking, riding a party bus, craving chips and salsa...the kind of local, time-specific information that up until now would be almost impossible to find online.
The replay feature is rolling out now and will be available globally in English within the next couple days (if you want to try it now, try out this special link). For our initial release, you can explore tweets going back to February 11, 2010, and soon you’ll be able to go back as far as the very first tweet on March 21, 2006.
All of us are just beginning to understand the many ways real-time information and short-form web content will be useful in the future, and we think being able to make use of historical information is an important part of that. As for me, after some hard work on real-time search, it’s time for a virtual vacation to relive one of my favourite moments of the Winter Games.
Monday, April 12, 2010
Get 'doodling' for the love of soccer!
At Google, we love to "dress up" the logo on our homepage for holidays and other special occasions. What better way to celebrate the lead up to this year's FIFA World Cup than to hold a Doodle 4 Google drawing competition themed about a great sport – soccer.
We're warmly inviting Australian young people between 4 and 17 years to participate in this year's Doodle 4 Google competition. The young artists will be challenged to create an image depicting their love of soccer - independent from any team they support. We’d love to see doodles that reflect the inspirational power of football, and the way it brings communities together.
All Australian doodles will be entered into a local competition. Google employees from Australia will select the top 10 doodles, which will then be put to a public vote to identify our national winner. The winning entry will be displayed on the Google Australia homepage for 24 hours on 13 June, 2010.
For the first time, the national winner will then be put forward to a global final, with the opportunity to have their Doodle displayed to billions of people worldwide on 11 July, 2010. Needless to say that the global winner and the runner up will win amazing prizes!
To participate, just follow these steps:
• Go to google.com.au/doodle4google to download the Google logo template, which also acts as an entry and parental consent form
• Create a doodle that portrays the love for the sport of soccer (not a specific country or team - doodles must not include soccer team badges, country flags or mascots)
• Name your entry
• Fill in the entry and consent form and make sure to have it signed by the artist’s parent
• Post the drawing to: PO Box 7005, Wetherill Park, NSW 1851
All entries need to be in by Monday May 3rd, 2010. Keep in mind that it might take a few days for the post to arrive!
Submitted doodles will be judged on artistic merit, creativity and how well the entrant expresses their love of soccer in the title and supporting statement.
Visit the Doodle 4 Google website for a full listing of all contest rules and requirements. And kids ... happy doodling!
We're warmly inviting Australian young people between 4 and 17 years to participate in this year's Doodle 4 Google competition. The young artists will be challenged to create an image depicting their love of soccer - independent from any team they support. We’d love to see doodles that reflect the inspirational power of football, and the way it brings communities together.
All Australian doodles will be entered into a local competition. Google employees from Australia will select the top 10 doodles, which will then be put to a public vote to identify our national winner. The winning entry will be displayed on the Google Australia homepage for 24 hours on 13 June, 2010.
For the first time, the national winner will then be put forward to a global final, with the opportunity to have their Doodle displayed to billions of people worldwide on 11 July, 2010. Needless to say that the global winner and the runner up will win amazing prizes!
To participate, just follow these steps:
• Go to google.com.au/doodle4google to download the Google logo template, which also acts as an entry and parental consent form
• Create a doodle that portrays the love for the sport of soccer (not a specific country or team - doodles must not include soccer team badges, country flags or mascots)
• Name your entry
• Fill in the entry and consent form and make sure to have it signed by the artist’s parent
• Post the drawing to: PO Box 7005, Wetherill Park, NSW 1851
All entries need to be in by Monday May 3rd, 2010. Keep in mind that it might take a few days for the post to arrive!
Submitted doodles will be judged on artistic merit, creativity and how well the entrant expresses their love of soccer in the title and supporting statement.
Visit the Doodle 4 Google website for a full listing of all contest rules and requirements. And kids ... happy doodling!
Monday, April 5, 2010
Tips from the AdWords experts: Improving your account structure
As a marketing manager on the AdWords team, I often hear from Australian small and medium-sized business owners who use AdWords that they’d like more tips about how to improve their campaigns and promote their websites. In response, we’ve polled our internal AdWords experts in Sydney and around the world to find the key ingredients to successful AdWords campaigns and have created a series of short videos highlighting their advice.
First up in the series that we’ll share here over the next few weeks is a video about how to structure your AdWords account most effectively. By taking a little time to streamline your account structure, you can better target potential customers and ultimately save time managing your AdWords account (and we know from SMEs, that every minute and penny counts!). The video below will show you how a few minor changes to your AdWords account structure can make a big difference to your advertising performance.
Keep an eye out for the rest of our series of short video clips, which we'll post over the coming weeks!
Did you find this video useful? We'd love to hear your feedback, so let us know. For more information on improving your account structure, visit this article in the AdWords Help Centre.
First up in the series that we’ll share here over the next few weeks is a video about how to structure your AdWords account most effectively. By taking a little time to streamline your account structure, you can better target potential customers and ultimately save time managing your AdWords account (and we know from SMEs, that every minute and penny counts!). The video below will show you how a few minor changes to your AdWords account structure can make a big difference to your advertising performance.
Keep an eye out for the rest of our series of short video clips, which we'll post over the coming weeks!
Did you find this video useful? We'd love to hear your feedback, so let us know. For more information on improving your account structure, visit this article in the AdWords Help Centre.
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