A few weeks back we highlighted some of the most interesting statistics about how Australians use their smartphones, including the fact that Australia has the second highest smartphone penetration in the world.
Today we’re making it possible for anyone to dig through the thousands of data points that we collected, to come to your own conclusions, with Our Mobile Planet. This new website features an interactive tool that anyone can use to create custom charts that will help them understand the mobile consumer better and make the right decisions on their mobile strategy.
We encourage you to explore the site yourself, but in the meantime, here are some highlights on how you can use it:
- Extensive data: See the penetration of smartphones across 30 markets, where and why people use smartphones, and what they do when they’re using them. Also get stats on mobile commerce behavior and perceptions of mobile advertising.
- Powerful comparisons: Easily select multiple statistics and multiple countries to compare with one another.
- Easy graphs: Once you’ve selected your data points and countries, it’s just a click of a button to create an image to embed in a presentation, or to download the data into a spreadsheet.
- Segmentation: Cut the data by age, gender and/or intensity of internet usage.
To get started, visit www.ourmobileplanet.com.
Posted by Ryan Hayward, Product Marketing Manager, Asia-Pacific.
