Google+ Pages on Getting Aussie Business Online: a new way to connect with your customers

Earlier this year we launched our Getting Aussie Business Online program to help small businesses in Australia get an online presence. So far we’ve seen over 27,000 businesses sign up for a free website and to benefit from the digital economy. But getting online is just the first step. The more ways you’re connecting with your customers, the better. That’s why we’re adding a new and free way for small businesses to talk to their clients to Getting Aussie Business Online: Google+ Pages.

Google+ Pages help you connect with people in a number of different ways. People can recommend your business across the web with a +1 and add you to a circle so they follow your updates on Google+. They can also chat with you via video conversations called Hangouts. For example, you can now answer your clients’ questions in-person without ever needing to leave your office. Or give your most loyal customers a behind-the-scenes peek of your latest product or your team in action.

One final tip (for now): add the Google +1 button to your website. All your +1s across the web will be connected directly to your official Google+ Page and may help increase the visibility of your brand in Google search rankings. After all, people want to hear about recommendations from other people that they trust.

If you want to learn more about Google+ Pages, join the webinar with one of our Google+ experts this Friday, 2 Dec, at 3.30pm AEDT. Topics covered include setting up and promoting a Google+ Page for your business as well as improving the performance of your ads with +1 annotations.

Posted by Bora Toska, Small Business Marketing Manager, Google Australia